Social network in higher educational institution: effective management discourse

Abstract

The tendencies of knowledge society creation and globalization encourage Lithuanian higher education institutions to search for innovative ways to facilitate the learning process and explore social networks for higher educational institution management. This paper explores the usage of social networking site Facebook of private higher educational institution in Lithuania and emphasizes effective management discourse. This study reveals online relationships among members of higher educational institution community and its results suggest that observing actions of others social network members were more common than interaction. Furthermore, study discloses positive presumptions for enabling effective performance management in the organization.