The economical and social impact of Széchenyi István university (Győr, Hungary) on regional development

Abstract

Nowadays higher education is a key strategic resource in the globalized, knowledge-driven economy for achieving economic success. Higher education institutions can only be successful if it be-comes at once local, regional and national actor of the economy. The aim of this study is to present some example and strategies, how the Széchenyi István University could become an important factor of regional development, in the view of Hungarian educational system and its changes. In the centre of the study are the Széchenyi István University and its regional politic, marketing strategies about cooperation with companies, local inhabitants. The University is actively engaging with its own region. It could con-tribute to the regional development and the region could ensure stable and predictable operation for the University. It requires from the University to have an integrated marketing strategy for local and regional relationships. The authors cannot discuss all of the strategies in this paper, instead would like to present shortly the local effects and importance of the University. The authors overviewed the university strategies and could add some conclusions. The effective cooperation with the local governments and the budgetary organizations will bring to the institute a bigger scale of developmental opportunities. The offered education and the better marketing communication, regional embed and regional partnership can be the main elements of the successful strategy.