Browsing 14th International Scientific Conference “Business and Management 2024” by Department "Vadybos katedra / Department of Management"

Now showing items 1-3 of 3

    • Influence of AI-generated avatars on consumer trust in the brand 

      Nalivaikė, Jolanta; Miliukaitė, Gabrielė (14th International Scientific Conference “Business and Management 2024”, 2024)
      Artificial intelligence is emerging in almost every aspect of consumer life, making AI-powered content generation a significant brand marketing tool. Avatars are one of the AI-powered tools that are changing the way consumers ...

    • Peculiarities of service delivery in the context of changes caused by the external environment 

      Skačkauskienė, Ilona; Leonavičiūtė, Virginija; Bytautė, Sigita (14th International Scientific Conference “Business and Management 2024”, 2024)
      This research analyzes the integration of change management within service delivery, focusing on the service sector’s adaptability to external environmental changes. Employing a comparative and critical analysis of scientific ...

    • Sustainable electromobility development in Lithuania comparing with EU countries in context of the European green deal 

      Peleckienė, Valentina; Peleckis, Kęstutis (14th International Scientific Conference “Business and Management 2024”, 2024)
      The global climate is currently warming due to human activity. The period 2011–2020 was recorded as the warmest decade. CO2 produced by human activity is the biggest contributor to global warming. Since every ton of CO2 ...