Browsing 14th International Scientific Conference “Business and Management 2024” by Subject "Artificial Intelligence"

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    • Artificial intelligence: challenges and benefits for business 

      Kirova, Milena; Boneva, Miroslava (14th International Scientific Conference “Business and Management 2024”, 2024)
      The paper aims to explore the benefits and challenges that artificial intelligence (AI) brings to business. The performed tasks are related to: (1) an a priori study of literary sources focused on the positive and negative ...

    • Influence of AI-generated avatars on consumer trust in the brand 

      Nalivaikė, Jolanta; Miliukaitė, Gabrielė (14th International Scientific Conference “Business and Management 2024”, 2024)
      Artificial intelligence is emerging in almost every aspect of consumer life, making AI-powered content generation a significant brand marketing tool. Avatars are one of the AI-powered tools that are changing the way consumers ...