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    • Influence of AI-generated avatars on consumer trust in the brand 

      Nalivaikė, Jolanta; Miliukaitė, Gabrielė (14th International Scientific Conference “Business and Management 2024”, 2024)
      Artificial intelligence is emerging in almost every aspect of consumer life, making AI-powered content generation a significant brand marketing tool. Avatars are one of the AI-powered tools that are changing the way consumers ...