Browsing 14th International Scientific Conference “Business and Management 2024” by Subject "avatar"
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Influence of AI-generated avatars on consumer trust in the brand
(14th International Scientific Conference “Business and Management 2024”, 2024)Artificial intelligence is emerging in almost every aspect of consumer life, making AI-powered content generation a significant brand marketing tool. Avatars are one of the AI-powered tools that are changing the way consumers ...