Browsing 12th International Scientific Conference “Business and Management 2022” by Department "Vadybos katedra / Department of Management"
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Corporate social entrepreneurship: concept development trends
(12th International Scientific Conference “Business and Management 2022”, 2022)CSE (Corporate Social Entrepreneurship) as a concept is relatively new, and the question is rising: to what extent academic research and practices are interested and involved by society. The EMBRACE team emphasized this ... -
Managing organizational changes during the COVID-19 pandemic: the case of Lithuanian airports
(12th International Scientific Conference “Business and Management 2022”, 2022)Aviation is one of the most severely affected global industries by the COVID-19 pandemic: the total number of seats offered by airlines in 2020 decreased by about 50%, the number of passengers fell by about 60%, and this ... -
Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis
(12th International Scientific Conference “Business and Management 2022”, 2022)The importance of marketing effectiveness evaluation and its impact on businesses is the core discussion in this article. After reviewing scientific articles on marketing effectiveness topics, the lack of a unified approach ... -
Modeling GHRM, green human capital, and environmental performance; moderating role of pro-environmental attitude
(12th International Scientific Conference “Business and Management 2022”, 2022)In the world’s era of global warming, organizations are under intensive pressure to reduce industrial waste, minimize carbon emissions, and general demand for more responsible work practices to manage a suitable environment. ...