Browsing 12th International Scientific Conference “Business and Management 2022” by Subject "attitudinal loyalty"
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How loyal are online store customers: a meta analysis of e-loyalty
(12th International Scientific Conference “Business and Management 2022”, 2022)A growing number of studies have examined the concept of e-loyalty and its antecedents over the last years, and it remains a central topic for both marketing academics and practitioners. This study aims to evaluate the ...