Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorAzevedo, Inês Miguel
dc.contributor.authorAlves, Ticiana
dc.contributor.authorPinto Borges, Ana
dc.contributor.authorVieira, Bruno
dc.contributor.authorVieira, Elvira
dc.contributor.authorMesquita, Susana
dc.date.accessioned2024-08-30T09:29:29Z
dc.date.available2024-08-30T09:29:29Z
dc.date.issued2024
dc.date.submitted2024-03-12
dc.identifier.citationAzevedo, I. M., Alves, T., Pinto Borges, A., Vieira, B., Vieira, E., & Mesquita, S. (2024). Consumer awareness and the ethical footprint of fast fashion with a focus on Shein. In New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024”, pp. 185–192. https://doi.org/10.3846/bm.2024.1318en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154788
dc.description.abstractWith an emphasis on the Shein brand, this article explores how consumers view the environmental and social implications of the fast fashion industry’s growth and how it has affected consumer behaviour. By comparing results before and after learning about the tactics and strategies used by the brand under study, as well as by testing the proposed hypotheses, this study, which focuses on generations Y and Z, seeks to understand, and analyse how consumers view the environmental and social implications of the fast fashion industry’s growth and how that has affected consumer behaviour. According to the research, once consumers become aware of Shein’s practices and policies, their consumption has negative effects regarding the brand’s perception. This research helps to clarify some of Shein’s dubious business practices. The study places these practices in context and shows how they affect consumer trust and brand reputation. Theoretical and practical discourse improves understanding of the topic’s importance by identifying areas for practice improvement and putting forth important management implications.en_US
dc.format.extent8 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154651en_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154652en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://vilniustech.lt/bmen_US
dc.subjectSheinen_US
dc.subjectfast fashionen_US
dc.subjectgreenwashingen_US
dc.subjectlabour ethicsen_US
dc.subjectsocial responsibilityen_US
dc.subjectethical consumptionen_US
dc.titleConsumer awareness and the ethical footprint of fast fashion with a focus on Sheinen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeII. Green Economy and Sustainable Developmenten_US
dcterms.dateAccepted2024-04-11
dcterms.issued2024-08-30
dcterms.licenseCC BYen_US
dcterms.references29en_US
dc.description.versionTaip / Yesen_US
dc.type.pubtypeP1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publicationen_US
dc.contributor.orcidhttps://orcid.org/0000-0001-9568-4051, Azevedo Inês Miguel
dc.contributor.orcidhttps://orcid.org/0000-0002-4942-079X, Pinto Borges Ana
dc.contributor.orcidhttps://orcid.org/0000-0003-2415-3960, Mesquita Susana
dc.contributor.orcidhttps://orcid.org/0000-0001-9568-4051, Vieira Bruno
dc.contributor.orcidhttps://orcid.org/0000-0002-9296-3896, Vieira Elvira
dc.contributor.institutionISAG – European Business School (Porto, Portugal)en_US
dc.contributor.institutionResearch Center in Business Sciences and Tourism (CICET – FCVC)en_US
dc.contributor.institutionMarkets and Industrial Management (COMEGI)en_US
dc.contributor.institutionIPVC – Polytechnic Institute of Viana do Casteloen_US
dc.contributor.institutionInstituto Politécnico de Bragançaen_US
dc.contributor.institutionGOVCOPP – Research Unit in Governance, Competitiveness and Public Policies (Aveiro, Portugal)en_US
dcterms.sourcetitle14th International Scientific Conference “Business and Management 2024”en_US
dc.description.volumeIen_US
dc.identifier.eisbn9786094763632en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.description.grantnameFCT/MCTES (PIDDAC): UNIAGen_US
dc.description.grantnumberUIDB/04752/2020en_US
dc.date.firstonline2024-08-30
dc.identifier.doihttps://doi.org/10.3846/bm.2024.1318en_US


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