Browsing International Scientific Conference "Contemporary Issues in Business, Management and Economics Engineering" by Institution "College of Physical Education and Tourism in Bialystok"
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Evaluation of the initiatives of the eastern Poland tourism brands cluster using a modified COO effect model
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the main goal of tourism clusters is to attract more tourists to the region and improve the quality of regional tourism products. The aim of this paper is to verify whether the initiative of the Eastern Poland ...