dc.rights.license | Kūrybinių bendrijų licencija / Creative Commons licence | en_US |
dc.contributor.author | Muhammad, Taley | |
dc.contributor.author | Stukalina, Yulia | |
dc.date.accessioned | 2024-09-04T13:12:51Z | |
dc.date.available | 2024-09-04T13:12:51Z | |
dc.date.issued | 2024 | |
dc.date.submitted | 2024-02-21 | |
dc.identifier.citation | Muhammad, T., & Stukalina, Y. (2024). Real-time customer communication in e-commerce: Improving customer experience, satisfaction and loyalty. In New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024”, pp. 270–276. https://doi.org/10.3846/bm.2024.1162 | en_US |
dc.identifier.issn | 2029-4441 | en_US |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/154825 | |
dc.description.abstract | In the era of business digital transformation, real-time customer communication has attracted a lot of attention. The purpose of the research is to investigate how real-time customer communication affects the success of ecommerce businesses, with an emphasis on how prompt and efficient communication can raise customer satisfaction, lower cancellation rates and make companies accomplish a competitive advantage. The research is focused on examining various real-time communication channels including social media, Chatbots, live chat, etc. Additionally, the study also goes over the advantages of using an Omnichannel communication strategy in e-commerce, emphasizing the value of a cohesive communication strategy and the difficulties in integrating various communication channels. The research methodology includes an analysis of existing research on the given topic and a survey distributed among e-commerce business owners/managers. This study intends to contribute to the field by giving new insights into the impact of real-time customer communication on e-commerce growth, which would be beneficial for policymakers, researchers, and industry practitioners. | en_US |
dc.format.extent | 7 p. | en_US |
dc.format.medium | Tekstas / Text | en_US |
dc.language.iso | en | en_US |
dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154651 | en_US |
dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154652 | en_US |
dc.rights | Attribution 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.source.uri | https://vilniustech.lt/bm | en_US |
dc.subject | digital economy | en_US |
dc.subject | e-commerce | en_US |
dc.subject | real-time customer communication | en_US |
dc.subject | communication channel | en_US |
dc.subject | customer satisfaction | en_US |
dc.title | Real-time customer communication in e-commerce: improving customer experience, satisfaction and loyalty | en_US |
dc.type | Konferencijos publikacija / Conference paper | en_US |
dcterms.accessRights | Laisvai prieinamas / Openly available | en_US |
dcterms.accrualMethod | Rankinis pateikimas / Manual submission | en_US |
dcterms.alternative | III. Business technologies and sustainable entrepreneurship | en_US |
dcterms.dateAccepted | 2024-04-15 | |
dcterms.issued | 2024-09-04 | |
dcterms.license | CC BY | en_US |
dcterms.references | 25 | en_US |
dc.description.version | Taip / Yes | en_US |
dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | en_US |
dc.contributor.orcid | https://orcid.org/0000-0002-2660-4975, Stukalina Yulia | |
dc.contributor.institution | Transport and Telecommunication Institution (Riga, Latvia) | en_US |
dcterms.sourcetitle | 14th International Scientific Conference “Business and Management 2024” | en_US |
dc.description.volume | I | en_US |
dc.identifier.eisbn | 9786094763632 | en_US |
dc.identifier.eissn | 2029-929X | en_US |
dc.publisher.name | Vilnius Gediminas Technical University | en_US |
dc.publisher.name | Vilniaus Gedimino technikos universitetas | en_US |
dc.publisher.country | Lithuania | en_US |
dc.publisher.country | Lietuva | en_US |
dc.publisher.city | Vilnius | en_US |
dc.date.firstonline | 2024-09-04 | |
dc.identifier.doi | https://doi.org/10.3846/bm.2024.1162 | en_US |