Non-alcoholic drinks supply chains: case of Nestle and Coca-Cola and their contribution analysis during COVID-19 period

Abstract

The supply chain of the non-alcoholic drinks market involves a complex network of suppliers, manufacturers, distributors, and retailers working together to ensure the availability of a wide range of beverages to meet consumer demand. During COVID-19, the supply chains of non-alcoholic drinks faced a revenue decrease of approximately 8.5 percent. The authors identified the research gap by revising publications in the Clarivate Analytics database on multinational enterprises (MNEs) and COVID-19 disruption. The review results show that only 14 publications were dedicated to revising MNEs’ operations and responding to COVID-19 disruption when customers’ demand suddenly decreased. Even, the researches by sector are provided, there is no research covering Nestle and Coca-Cola’s supply chain contribution to COVID-19. The paper’s non-alcoholic drinks supply chain specifics are revised, particularly those related to Nestle and Coca-Cola companies. The authors used the Bloomberg database to revise the upstream and downstream of Nestle and Coca-Cola supply chains and used secondary data from Statista and other sources to investigate the specifics of their supply chains and the sales results during the COVID-19 period. The authors concluded that Nestle and Coca-Cola faced a decline in net revenue in the beverages segment compared to PepsiCo, Red Bull, and Monster, which increased net revenue during 2020 worldwide.