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dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorNikolaev, Dmitrii
dc.contributor.authorSerebriannikov, Mikhail
dc.contributor.authorAduku, Stephanie
dc.contributor.authorPerez, Luis Antonio Angeles
dc.contributor.authorAr, Emre
dc.contributor.authorSekyere Baako, Seth-Junior
dc.contributor.authorLachner, Norman
dc.contributor.authorPfeiffer, Jana Elisabeth Marie
dc.date.accessioned2024-09-05T10:58:00Z
dc.date.available2024-09-05T10:58:00Z
dc.date.issued2024
dc.date.submitted2024-01-31
dc.identifier.citationNikolaev, D., Serebriannikov, M., Aduku, S., Perez, L. A. A., Ar, E., Sekyere Baako, S-J., Lachner, N., & Pfeiffer, J. E. M. (2024). The impact of incentives and IoT integration on young consumers’ adoption of pay-per-wash services: A behavioral analysis. In New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024”, pp. 309–320. https://doi.org/10.3846/bm.2024.1254en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154839
dc.description.abstractThis study explores pay-per-wash (PPW) services, focusing on young consumers drawing from a dataset of 457 responses collected from Germany and the Czech Republic. Utilizing gender and living conditions as segmentation criteria, the research uncovers both shared and distinct preferences among this demographic. Key findings highlight a universal appeal for Internet of Things (IoT)-enabled features, as well as the significance of both monetary and nonmonetary incentives in driving PPW service adoption. Notably, females demontrate a stronger preference for timely operations, complimentary detergents, and eco-friendly solutions. However, while providing valuable insights, the research acknowledges limitations, such as potential segmentation oversights and an exclusive focus on a specific age bracket. Moreover, the study validates three hypotheses regarding the positive impact of IoT features, optimized washing settings, and sustainable behavior on young consumers’ inclination toward the PPW model. By offering a roadmap for PPW services, the research emphasizes the importance of adopting a balanced marketing approach that considers both universal and gender-specific preferences.en_US
dc.format.extent12 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154651en_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154652en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://vilniustech.lt/bmen_US
dc.subjectconsumer behavioren_US
dc.subjectconsumer decision-makingen_US
dc.subjectIoT integrationen_US
dc.subjecttechnology adoptionen_US
dc.titleThe impact of incentives and IoT integration on young consumers’ adoption of pay-per-wash services: a behavioral analysisen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeIII. Business technologies and sustainable entrepreneurshipen_US
dcterms.dateAccepted2024-03-26
dcterms.issued2024-09-05
dcterms.licenseCC BYen_US
dcterms.references63en_US
dc.description.versionTaip / Yesen_US
dc.type.pubtypeP1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publicationen_US
dc.contributor.orcidhttps://orcid.org/0000-0001-7627-0638, Nikolaev Dmitrii
dc.contributor.orcidhttps://orcid.org/0009-0007-1090-9081, Serebriannikov Mikhail
dc.contributor.institutionMasaryk Universityen_US
dc.contributor.institutionMendel University in Brnoen_US
dcterms.sourcetitle14th International Scientific Conference “Business and Management 2024”en_US
dc.description.volumeIen_US
dc.identifier.eisbn9786094763632en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.date.firstonline2024-09-05
dc.identifier.doihttps://doi.org/10.3846/bm.2024.1254en_US


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