dc.rights.license | Kūrybinių bendrijų licencija / Creative Commons licence | en_US |
dc.contributor.author | Išoraitė, Margarita | |
dc.contributor.author | Aktas, Daiva | |
dc.date.accessioned | 2024-09-23T13:00:57Z | |
dc.date.available | 2024-09-23T13:00:57Z | |
dc.date.issued | 2024 | |
dc.date.submitted | 2024-02-27 | |
dc.identifier.citation | Išoraitė, M., & Aktas, D. (2024). Study of the impact of sensory marketing on consumer behavior. In New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024”, pp. 509–517. https://doi.org/10.3846/bm.2024.1172 | en_US |
dc.identifier.issn | 2029-4441 | en_US |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/154921 | |
dc.description.abstract | Sensory marketing is easy to manage and understand and is based on emotional and behavioral actions that are ideal for selling products and services. These are the actions that, through corporate marketing and design, create positive emotions and experiences for the consumer or consumer who associates sight, smell, taste, hearing and touch with the brand. It uses one or more of the user’s senses to entice and attract them to a product and service to become a customer. The article aims to investigate the expert’s opinion on how sensory marketing affects consumers. The article was prepared based on the analysis of scientific literature and the analysis of interview data. The study involved 13 experts, 6 women and 7 men, who work in the field of informatics, marketing, transport, business, trade communications. Sensory marketing is a solution that can create emotional qualities of a product and establish strong relationships with the consumer. Smell affects people’s behavior and emotions. The problem is that most marketing companies still focus on using video and audio. | en_US |
dc.format.extent | 9 p. | en_US |
dc.format.medium | Tekstas / Text | en_US |
dc.language.iso | en | en_US |
dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154651 | en_US |
dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154652 | en_US |
dc.rights | Attribution 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.source.uri | https://vilniustech.lt/bm | en_US |
dc.subject | sensory marketing | en_US |
dc.subject | sight | en_US |
dc.subject | smell | en_US |
dc.subject | taste | en_US |
dc.subject | hearing | en_US |
dc.subject | touch | en_US |
dc.subject | sustainability | en_US |
dc.title | Study of the impact of sensory marketing on consumer behavior | en_US |
dc.type | Konferencijos publikacija / Conference paper | en_US |
dcterms.accessRights | Laisvai prieinamas / Openly available | en_US |
dcterms.accrualMethod | Rankinis pateikimas / Manual submission | en_US |
dcterms.alternative | V. New perspectives on management and resilience of business organisations | en_US |
dcterms.dateAccepted | 2024-04-19 | |
dcterms.issued | 2024-09-23 | |
dcterms.license | CC BY | en_US |
dcterms.references | 30 | en_US |
dc.description.version | Taip / Yes | en_US |
dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | en_US |
dc.contributor.orcid | https://orcid.org/0000-0001-9108-0525, Išoraitė Margarita | |
dc.contributor.orcid | https://orcid.org/0009-0007-0489-7328, Aktas Daiva | |
dc.contributor.institution | Vilniaus kolegija / Higher Education Institution (Vilnius, Lithuania) | en_US |
dcterms.sourcetitle | 14th International Scientific Conference “Business and Management 2024” | en_US |
dc.description.volume | I | en_US |
dc.identifier.eisbn | 9786094763632 | en_US |
dc.identifier.eissn | 2029-929X | en_US |
dc.publisher.name | Vilnius Gediminas Technical University | en_US |
dc.publisher.name | Vilniaus Gedimino technikos universitetas | en_US |
dc.publisher.country | Lithuania | en_US |
dc.publisher.country | Lietuva | en_US |
dc.publisher.city | Vilnius | en_US |
dc.date.firstonline | 2024-09-23 | |
dc.identifier.doi | https://doi.org/10.3846/bm.2024.1172 | en_US |