Show simple item record

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorIšoraitė, Margarita
dc.contributor.authorAktas, Daiva
dc.date.accessioned2024-09-23T13:00:57Z
dc.date.available2024-09-23T13:00:57Z
dc.date.issued2024
dc.date.submitted2024-02-27
dc.identifier.citationIšoraitė, M., & Aktas, D. (2024). Study of the impact of sensory marketing on consumer behavior. In New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024”, pp. 509–517. https://doi.org/10.3846/bm.2024.1172en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154921
dc.description.abstractSensory marketing is easy to manage and understand and is based on emotional and behavioral actions that are ideal for selling products and services. These are the actions that, through corporate marketing and design, create positive emotions and experiences for the consumer or consumer who associates sight, smell, taste, hearing and touch with the brand. It uses one or more of the user’s senses to entice and attract them to a product and service to become a customer. The article aims to investigate the expert’s opinion on how sensory marketing affects consumers. The article was prepared based on the analysis of scientific literature and the analysis of interview data. The study involved 13 experts, 6 women and 7 men, who work in the field of informatics, marketing, transport, business, trade communications. Sensory marketing is a solution that can create emotional qualities of a product and establish strong relationships with the consumer. Smell affects people’s behavior and emotions. The problem is that most marketing companies still focus on using video and audio.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154651en_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154652en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://vilniustech.lt/bmen_US
dc.subjectsensory marketingen_US
dc.subjectsighten_US
dc.subjectsmellen_US
dc.subjecttasteen_US
dc.subjecthearingen_US
dc.subjecttouchen_US
dc.subjectsustainabilityen_US
dc.titleStudy of the impact of sensory marketing on consumer behavioren_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeV. New perspectives on management and resilience of business organisationsen_US
dcterms.dateAccepted2024-04-19
dcterms.issued2024-09-23
dcterms.licenseCC BYen_US
dcterms.references30en_US
dc.description.versionTaip / Yesen_US
dc.type.pubtypeP1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publicationen_US
dc.contributor.orcidhttps://orcid.org/0000-0001-9108-0525, Išoraitė Margarita
dc.contributor.orcidhttps://orcid.org/0009-0007-0489-7328, Aktas Daiva
dc.contributor.institutionVilniaus kolegija / Higher Education Institution (Vilnius, Lithuania)en_US
dcterms.sourcetitle14th International Scientific Conference “Business and Management 2024”en_US
dc.description.volumeIen_US
dc.identifier.eisbn9786094763632en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.date.firstonline2024-09-23
dc.identifier.doihttps://doi.org/10.3846/bm.2024.1172en_US


Files in this item

Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record

Kūrybinių bendrijų licencija / Creative Commons licence
Except where otherwise noted, this item's license is described as Kūrybinių bendrijų licencija / Creative Commons licence