Browsing Contemporary Issues in Business, Management and Education ‘2013 by Institution "Cracow University of Economics"
Now showing items 1-2 of 2
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Models of the emergence and diffusion of mass customization
(Procedia - Social and Behavioral Sciences, 2014)Mass customization is a contemporary strategy to satisfy customer needs. The connection of product fit to individual customer needs (specific to the craft production) with price typical for mass production is the assumption ... -
The Visegrad Group Countries – changes in intra-industry competitiveness of their economies during the world financial and economic crisis
(Procedia - Social and Behavioral Sciences, 2014)This article contributes to the discussion on changes in intra-industry competitiveness of the economies of the Visegrad Group countries during the crisis. It attempts to prove the thesis that in the case of the analyzed ...