Supply chain models in the Lithuanian e-commerce

Abstract

Supply chain management has got into the horizons of scientific research two decades ago, but just recently issues of the virtual supply chain management, supply chain in e-commerce and e-logistics solutions became the topics of scientific research. This was caused by rapid development of information and communication technologies (ICT) which have the decisive influence on the competitiveness of a modern organization. Increasing turnover of e-commerce in the world points out the significance of research of the e-commerce web sites evaluation, design solutions, quality assurance, consumers’ behaviour on the web, and the factors influencing behaviour of consumers. Anyway, not much research issues analyses supply chain within e-commerce models. These circumstances frame the topicality of this subject. The present article analyses virtual supply chain. The objective of the paper is to identify supply chain models within e-commerce websites. Survey results, which are presented in the article, lead to the deeper study of the Lithuanian practices in this area. Methods of systematic analysis, comparison, and survey in a form of structured questionnaire are employed.