Promoting the plurilingual awareness in business environment: case of Rezekne Special Economic Zone

Abstract

Nowadays, small and medium-sized companies (SME's) can receive the financial and informative support from different programs or trade promotion agencies for developing the export potential. However, the companies seldom are aware of the fact that the successful export also is closely related with the plurilingual competence of the employees who have to switch from one language to another very rapidly according to the demands of the global market. In order to increase the competitiveness of SME's in a global trading environment, on grounds of Rezekne Special Economic Zone several solutions are suggested: firstly, increasing the support of national, regional and local authorities to the companies’ efforts in developing the plurilingual business communication strategies and secondly, introducing the strategies into SME's.