Development of product promotional strategy considering the risk of non-demand

Abstract

The present research is devoted to the modern methods of evaluating the organization ability of development within economic crisis. Peculiarity of strategic planning is underlined in this research. The goal achievement is limited by the risk of non-demand of products or services. Assessing this risk is company task in the process of strategic plan development. Present research allows summarizing the reasons of non-demand occurrence, describing the procedure of non-demand risk assessment. There presented analysis of services prospects, the level of risk of study programs non-demand, and the risk of launching the service. There presented the recommendations for decreasing non-demand risk.