Models of the emergence and diffusion of mass customization
| dc.rights.license | Kūrybinių bendrijų licencija / Creative Commons licence | en_US |
| dc.contributor.author | Walczak, Maciej | |
| dc.date.accessioned | 2024-10-17T09:16:10Z | |
| dc.date.available | 2024-10-17T09:16:10Z | |
| dc.date.issued | 2014 | |
| dc.identifier.issn | 1877-0428 | en_US |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/155283 | |
| dc.description.abstract | Mass customization is a contemporary strategy to satisfy customer needs. The connection of product fit to individual customer needs (specific to the craft production) with price typical for mass production is the assumption of this strategy. The subject of the origin of mass customization strategy was taken in the study. Selected models are discussed in the development of this strategy and the factors supporting its diffusion in various industries. The article is based on literature studies. | en_US |
| dc.format.extent | 10 p. | en_US |
| dc.format.medium | Tekstas / Text | en_US |
| dc.language.iso | en | en_US |
| dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/155081 | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.source.uri | https://www.sciencedirect.com/science/article/pii/S1877042813055663 | en_US |
| dc.subject | mass customization | en_US |
| dc.subject | operational strategy | en_US |
| dc.subject | production management | en_US |
| dc.subject | customer needs | en_US |
| dc.title | Models of the emergence and diffusion of mass customization | en_US |
| dc.type | Konferencijos publikacija / Conference paper | en_US |
| dcterms.accessRights | Laisvai prieinamas / Openly available | en_US |
| dcterms.accrualMethod | Rankinis pateikimas / Manual submission | en_US |
| dcterms.issued | 2014-01-24 | |
| dcterms.license | CC BY NC ND | en_US |
| dcterms.references | 14 | en_US |
| dc.description.version | Taip / Yes | en_US |
| dc.contributor.institution | Cracow University of Economics | en_US |
| dcterms.sourcetitle | Procedia - Social and Behavioral Sciences | en_US |
| dc.description.volume | vol. 110 | en_US |
| dc.publisher.name | Elsevier | en_US |
| dc.identifier.doi | https://doi.org/10.1016/j.sbspro.2013.12.926 | en_US |
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Except where otherwise noted, this item's license is described as Kūrybinių bendrijų licencija / Creative Commons licence