Reasoning of export market selection

Abstract

Selection of export market is a very important step for a company which is going to expand its business and to become more global. Company should choose the markets in which export activity is most valuable. Scientists suggest different models for the reasoning of export market selection decisions, but almost all of them agree that markets have to be evaluated according to the most important criteria: economic, political, social and technological. Different criteria are important for different companies. Determination of the most important criteria is the first step in the process of export market selection. After analysing the significance of the criteria and their values, a target export market can be identified. The paper aims to present the scheme which can help to determine basic export market selection factors and thus enable to find target markets. Analysis, synthesis and comparative analysis, as well as expert evaluation methods are used. The findings of the research performed in the paper help to decide in which markets export activity should be expanded according to the main factors from the point of view of particular company.