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dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorGatautis, Rimantas
dc.contributor.authorMedžiaušienė, Audronė
dc.date.accessioned2024-10-21T12:37:23Z
dc.date.available2024-10-21T12:37:23Z
dc.date.issued2014
dc.identifier.issn1877-0428en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/155354
dc.description.abstractThe growing use of online social networks becomes more attractive for many companies as it presents opportunity to reach consumers. The possibility to access users’ data basing on their preferences and interest allow companies target their marketing actions to particular segments. Companies pay high attention to social commerce, which can be defines as “a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services” (Yahoo, 2005). Within this context paper seeks to address social commerce acceptance between users in Lithuania identifying various factors affecting attitudes towards this phenomena. The proposed theoretical model for social commerce acceptance is based on technology acceptance and technology resistance theories, SoLoMo theory, theory of technology acceptance identifying key factors affecting consumers’ attitude towards social commerce acceptance. The proposed model is validated empirically between Facebook users in Lithuania.en_US
dc.format.extent8 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/155081en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.source.urihttps://www.sciencedirect.com/science/article/pii/S1877042813056103en_US
dc.subjectsocial commerceen_US
dc.subjecttechnology acceptanceen_US
dc.subjectusers’ attitudesen_US
dc.subjectconsumer behaviouren_US
dc.subjectSoLoMoen_US
dc.titleFactors affecting social commerce acceptance in Lithuaniaen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.issued2014-01-24
dcterms.licenseCC BY NC NDen_US
dcterms.references37en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionKaunas University of Technologyen_US
dcterms.sourcetitleProcedia - Social and Behavioral Sciencesen_US
dc.description.volumevol. 110en_US
dc.publisher.nameElsevieren_US
dc.identifier.doihttps://doi.org/10.1016/j.sbspro.2013.12.970en_US


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Kūrybinių bendrijų licencija / Creative Commons licence
Except where otherwise noted, this item's license is described as Kūrybinių bendrijų licencija / Creative Commons licence