Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorGatautis, Rimantas
dc.contributor.authorVitkauskaitė, Elena
dc.date.accessioned2024-10-21T12:51:33Z
dc.date.available2024-10-21T12:51:33Z
dc.date.issued2014
dc.identifier.issn1877-0428en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/155355
dc.description.abstractActive deployment of information communication technologies between consumers’ enables them contribute actively to various business activities. A crowdsourcing phenomenon is observed recently from perspectives ranging from users involvement in company’s communication activities to various crowdfunding models. Aim of this paper is to explore crowdsourcing phenomena, analyse factors affecting consumers’ involvement into crowdsourcing activities and explore crowdsourcing deployment in company’s marketing activities. From the marketing perspective crowdsourcing might be deployed in various activities such as market research, communication, new products development and testing, innovative ideas development and others. Though companies should be aware of possible limitations and ethical issues related to crowdsourcing as well.en_US
dc.format.extent8 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/155081en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.source.urihttps://www.sciencedirect.com/science/article/pii/S1877042813056115en_US
dc.subjectICTen_US
dc.subjectcrowdsourcingen_US
dc.subjectmarketingen_US
dc.subjectsuccess factorsen_US
dc.subjectcrowdsourcing modelsen_US
dc.titleCrowdsourcing application in marketing activitiesen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.issued2014-01-24
dcterms.licenseCC BY NC NDen_US
dcterms.references25en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionKaunas University of Technologyen_US
dcterms.sourcetitleProcedia - Social and Behavioral Sciencesen_US
dc.description.volumevol. 110en_US
dc.publisher.nameElsevieren_US
dc.description.fundingorganizationResearch Council of Lithuaniaen_US
dc.description.grantnumberVP1-3.1-ŠMM-07-K-03-083en_US
dc.identifier.doihttps://doi.org/10.1016/j.sbspro.2013.12.971en_US


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Rodyti trumpą aprašą

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