The strategic approach of the interaction aspects of electronic and mobile business

Abstract

Effective development of nowdays business must be based on scientific knowledge and science-based solutions, which are designed to properly integrate electronic and mobile business models into enterprises current traditional activities. IT-based development should be followed by rightly identified characteristics of electronic, mobile business and participants in this area, analysed strategy aspects and identified the role and importance of business model in this context. The aim of this article is to analyze the effective electronic and mobile business integration to traditional business aspects from the strategic point of view. To achieve this goal, the main characteristics of e- and m- business were identified, information technology-based business strategies and business model classification were analyzed. Research methodology employed: systematic literature analysis and synthesis, grouping, graphic information visualization techniques.