The brand marketing in social network

Abstract

In the article is analyses online marketing methods of social networking and a brand concept, online and traditional marketing differences and arrangements. Looked at the importance and significance of trade mark in social networks. In the article is analyses the brand marketing in social networks, find out a difficulties of brand popularisation. Investigated consumer opinion about the importance of brand marketing in the social network. For an assaying have used methods; an online inquest, biometric survey - Eye tracking system and multicriteria evaluation method.