The use of STEEPVL analysis to building the strategy of tourism development in the Podlaskie province

Abstract

Purpose - The aim of the article was to identification the factors determining the development of tourism in Podlaskie province by the year 2030. Design/methodology/approach – In the research the author used foresight research methods: expert panel and STEEPVL analysis. In the research process were involved 56 experts from widely understood tourism industry, representing the sphere of business, government, science, NGOs, protected areas, cultural institutions, media and students. Findings – As a result of the analysis, there have been identified 21 main factors influencing tourism development in the Podlaskie province, grouped in seven dimensions of the analysis, i.e. social, technological, economical, ecological, political, values and legal. According to experts, the identified factors were characterised by the different level of importance and uncertainty which influences their selection for the driving forces in scenario construction for tourism development in Podlaskie province in the perspective 2030. Originality/value – The STEEPVL analysis is an interesting solution, enriching the methodology of preparing the strategy for tourism development in the region. Its application can be very useful in conducting research in the area of tourism, characterized by conditions of high uncertainty. It may, in fact, be an opportunity to build a vision for the future, based on the experience and opinion of stakeholders in the field of business, government, science, NGOs, protected areas, cultural institutions, media and students. The wider and more active the public participation in the process of formulating the strategy, the greater the chances of their implementation in practice.