Browsing Contemporary Issues in Business, Management and Education ‘2017 by Institution "Kaunas University of Technology"

Now showing items 1-3 of 3

    • The Influence of sensory marketing: a study of atmospheric factors and consumer response 

      Sliburytė, Laimona; Le Ny, Jérémy (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an ...

    • Possibilities for student organizational learning in university’s curriculum 

      Jucevičienė, Palmira; Leščinskij, Robert (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The current paper is aimed at investigating the possibilities of the university curriculum for student organizational learning. The authors have analysed scholarly literature for the purpose of investigating the concepts ...

    • Theoretical approach to taxpayers’ segmentation 

      Stankevičius, Evaldas; Kundelienė, Kristina (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Current taxpayers’ segmentation is relatively limited and static. The existing segmentation problem, which is related to the taxpayers ‘behaviour, requires modern segmentation-analysis methods and models, which would ...