Browsing Contemporary Issues in Business, Management and Education ‘2017 by Institution "University Ahmed of Zilina"

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    • Brand value assessment in terms of contemporary global challenges 

      Misankova, Maria; Kliestikova, Jana; Krizanova, Anna; Corejova, Tatiana (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding ...