Browsing Contemporary Issues in Business, Management and Education ‘2017 by Subject "atmosphere at the point of sale"

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    • The Influence of sensory marketing: a study of atmospheric factors and consumer response 

      Sliburytė, Laimona; Le Ny, Jérémy (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an ...