Now showing items 21-40 of 49

    • The Influence of sensory marketing: a study of atmospheric factors and consumer response 

      Sliburytė, Laimona; Le Ny, Jérémy (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an ...
    • Factors impacting and restricting success of organisational changes 

      Korsakienė, Renata; Juodeikė, Rūta; Bužavaitė, Monika (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Social, economic and technological changes constantly change business landscape and raise an array of challenges to organisations. Organizations have to adapt to the environmental changes and maintain competitiveness and ...
    • Brand value assessment in terms of contemporary global challenges 

      Misankova, Maria; Kliestikova, Jana; Krizanova, Anna; Corejova, Tatiana (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding ...
    • Consumption of renewable energy and economic growth 

      Šimelytė, Agnė; Dudzevičiūtė, Gitana (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The significance of renewable energy is highly recognized all over the world. However, the impact of consuming renewable energy on the economy is very often disputable and contravercial. The paper explores links between ...
    • European Union financial support for rural development: infringements identification problems in Lithuania 

      Averkienė, Dalia (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Funds allocated in accordance with various instruments of the Lithuanian rural development programme to businesses must help to achieve agriculture policy goals. During the implementation of financial support from the ...
    • Gender equalities on the Czech labor market in comparison with EU 

      Legnerova, Katerina (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The paper deals with the equality of women and men in the labor market in the Czech Republic compared with the European Union in connection with the strategy for the period 2010–2015. The aim of the research was based on ...
    • Clusters’ role in globalization 

      Razminienė, Kristina; Tvaronavičienė, Manuela (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The purpose of this study is to review globalization literature and cluster literature to see how these two phenomena are understood, which perspective scholars refer to when analysing globalization and clusters, how can ...
    • If clustering impacts energy security: case of service sector in selected countries 

      Tvaronavičienė, Manuela (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      In the presented paper specific aspects of clusters’ role in energy security enhancement are being discussed. An assumption of role of clusters as driving force of smart growth with respective effect on service sector ...
    • Classifying residential real estate based on their exposure to crime: a research agenda 

      Marques, Sara C. R.; Ferreira, Fernando A. F.; Meidutė-Kavaliauskienė, Ieva (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Criminality and sense of security in residential areas are always present in the mind of citizens, and directly affect the work of police authorities, real estate agents and society at large. This study proposes the ...
    • Liability of a technical supervisor of construction: analysis of Lithuanian case law 

      Mitkus, Sigitas (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The article deals with the liability issues of a technical supervisor of construction in Lithuania. It is established in statutory law that a technical supervisor of construction is liable against an owner jointly with ...
    • Innovative projects scheduling with scenario-based decision project graphs 

      Gaspars-Wieloch, Helena (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Decision project graphs – DPG are treated as a combination of deterministic and stochastic networks. They are designed for projects where at some stages at least one activity from a set of alternative activities is supposed ...
    • Cross-border mergers and acquisitions factors in joining the European Union countries 

      Burkšaitienė, Daiva; Garškaitė-Milvydienė, Kristina (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Mergers and acquisitions (M&As) are increasingly being used in the business world, and this process plays an important role in economic theory and lays the foundations for sustainable business development. The global ...
    • Reliability as main factor for future value creation 

      Rutkauskas, Aleksandras Vytautas; Stasytytė, Viktorija; Rutkauskas, Andrius (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The main objective of the paper is to present the solution to the problem of possibilities’ reliability management, which is an important problem of uncertainty (risk) economics. Also, the paper aims to propose adequate ...
    • Performance evaluation of stock markets 

      Kvietkauskienė, Alina; Martinkutė-Kaulienė, Raimonda (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The authors concentrate their attention on the performance evaluation of stock markets. The markets evaluation and selection is the important part of investment decision making. In order to develop a conceptual framework ...
    • Theoretical approach to taxpayers’ segmentation 

      Stankevičius, Evaldas; Kundelienė, Kristina (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Current taxpayers’ segmentation is relatively limited and static. The existing segmentation problem, which is related to the taxpayers ‘behaviour, requires modern segmentation-analysis methods and models, which would ...
    • COPRAS approach for efficiency assessment of R&D expenditures in technology transfer process 

      Stankevičienė, Jelena; Kraujalienė, Lidija (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Higher education institutions (HEI) performance results depends not only on successful innovative technology transfer (TT) activities and university-industry cooperation, but also on governance funding, distributed by the ...
    • Research on impact of listed companies sustainable development on company’s value 

      Lapinskaitė, Indrė; Miečinskienė, Algita; Michejeva, Aušra (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Sustainable development is not only hardly measurable phenomenon, but it is also quite a challenge to determine its impact on the company’s activities and the results. The scientific literature presents lot of areas ...
    • The analysis of mutual funds’ performance in Lithuanian financial market 

      Vyšniauskas, Povilas; Stasytytė, Viktorija (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      This Article examines performance of mutual funds, which are available for Lithuanian investors in Lithuanian financial market to invest in. Lithuanian mutual funds market is very new comparing with the global financial ...
    • Analysis of economic and environmental welfare in the context of circular economy 

      Stankevičienė, Jelena; Nikanorova, Marta (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      The concept of circular economy is alternative to linear economy, which places sustainability in the center of the interest. The circular economy focuses on environmental, resource efficiency, “no waste” approach, social ...
    • The determinant of money laundering: evidence from Italian regions 

      Reganati, Filippo; Oliva, Maria (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2017“, 2017)
      Following the INTERPOL’s definition, money laundering is: “any act or attempted act to conceal or disguise the identity of illegally obtained proceeds so that they appear to have originated from legitimate sources”. Illegally ...