Fleet strategies in business aviation segment: homogeneity versus heterogeneity

Abstract

Compared with many studies focused on business models and strategies of scheduled airlines, the evident research gap exists in the field of strategies in business aviation segment. Business models in business aviation segment are defined entirely according to an ownership status, respectively nature of operation. Complex analysis of business aviation airlines strategies is absent despite the dynamics of the business aviation segment. In our research we have focused on identifying different fleet strategies in business aviation segment since the fleet is the basic asset of an airline. By comparing several fleet aspects of 30 business aviation operators in three world regions we have proved the existence of different fleet strategies in business aviation segment and therefore the need for further and more complex research of business models in the particular segment.