Browsing Contemporary Issues in Business, Management and Economics Engineering ‘2019 by Institution "Czech Technical University in Prague"

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    • Customer purchase behaviour and shopping in B2C e-commerce 

      Jílková, Petra; Králová, Petra (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)
      Purpose – digitalization of business processes, cultural backgrounds and consequences on behavioral differences make a direct impact on customer purchase behavior across different countries. The main aim of this paper is ...