Browsing Contemporary Issues in Business, Management and Economics Engineering ‘2019 by Subject "advertising"

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    • An effect of symbols on consumer behaviour: the theoretical insights 

      Kriaučiūnaitė-Lazauskienė, Gintarė; Žitkienė, Rima (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)
      Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, ...