Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorJílková, Petra
dc.contributor.authorKrálová, Petra
dc.date.accessioned2024-11-21T14:04:00Z
dc.date.available2024-11-21T14:04:00Z
dc.date.issued2019
dc.identifier.isbn9786094761614en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/155832
dc.description.abstractPurpose – digitalization of business processes, cultural backgrounds and consequences on behavioral differences make a direct impact on customer purchase behavior across different countries. The main aim of this paper is to analyze the effect of the economic situation in the selected countries regarding the e-commerce business. Research methodology – first, the paper presents a theoretical model for customer purchase behavior and the development of the theory in the B2C e-commerce context. Second, it is analyzed the main aspects of shopping behavior in selected countries. Findings – a difference between traditional and e-commerce customer purchase behavior model was found. Next, the research shows the main characteristics of shopping in B2C and provides a better understanding of the impact of digitalization. Research limitations – research will focus on the shopping in B2C e-commerce market in the Czech Republic, Lithuania and in the European Union. The data is based on the Czech Statistical Office, which covers a period from 2010 to 2018 and the respondents of the survey purchased online in the 12 months prior to 2018. Practical implications – the paper confirmed the fact that the B2C e-commerce market in the Czech Republic is developed and has potential to grow nationally and internationally. It is necessary to further investigate the relationship between customer purchase behavior, e-commerce, and other economic indicators, possibly including other factors. Originality/Value – the paper investigates online shopping for the period between 2010–2018. Finally, the authors discuss the theoretical and practical implications of these results.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/155623en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttp://cibmee.vgtu.lt/index.php/verslas/2019/paper/view/499en_US
dc.subjectb2cen_US
dc.subjectcustomer journeyen_US
dc.subjectcustomer purchase behavioren_US
dc.subjecte-commerceen_US
dc.subjecte-logisticsen_US
dc.subjectshoppingen_US
dc.subjectSTDC concepten_US
dc.titleCustomer purchase behaviour and shopping in B2C e-commerceen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeDigitalization of business processes: trends, challenges, solutionsen_US
dcterms.issued2019-05-10
dcterms.licenseCC BYen_US
dcterms.references32en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionCzech Technical University in Pragueen_US
dcterms.sourcetitleInternational Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“en_US
dc.identifier.eisbn9786094761621en_US
dc.identifier.eissn2538-8711en_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/cibmee.2019.085en_US


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