Browsing 22-oji konferencija „Ekonomika ir vadyba“ (2019) / 22nd Conference "Econimics and Management" (2019) by Subject "alcohol industry"
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Marketing solutions in regulated business environment: alcohol industry case
(Ekonomika ir vadyba: 22-osios jaunųjų mokslininkų konferencijos „Mokslas – Lietuvos ateitis“ teminė konferencija / Economics and Management: Proceedings of the 22nd Conference for Junior Researchers "Science - Future of Lithuania", 2019)The article provides the overview of the marketing solutions for one of the less explored industries in food and beverage category –an alcohol industry. The phenomenal industry growth in the context of fierce regulations ...