Browsing 22-oji konferencija „Ekonomika ir vadyba“ (2019) / 22nd Conference "Econimics and Management" (2019) by Subject "business management"

Now showing items 1-2 of 2

    • Digital marketing strategy formation for pharmaceutical companies 

      Zare, Sina; Vilys, Mantas (Ekonomika ir vadyba: 22-osios jaunųjų mokslininkų konferencijos „Mokslas – Lietuvos ateitis“ teminė konferencija / Economics and Management: Proceedings of the 22nd Conference for Junior Researchers "Science - Future of Lithuania", 2019)
      Engagement of pharmaceutical companies in the digital world lacks proper content generation and use of proper social media platform. The aim of this paper is to design a digital marketing strategy which would make sure ...

    • Planning of digital marketing strategy formation 

      Ashtiani, Nafiseh Soleymani; Davidavičienė, Vida (Ekonomika ir vadyba: 22-osios jaunųjų mokslininkų konferencijos „Mokslas – Lietuvos ateitis“ teminė konferencija / Economics and Management: Proceedings of the 22nd Conference for Junior Researchers "Science - Future of Lithuania", 2019)
      A sustainable strategy in the digital world is the key to a successful digital marketing campaign. The importance of a digital marketing strategy which stays updated by itself is the novelty of this paper. The problem which ...