Evaluation of the green business model: worldwide practice and Ukraine

Abstract

The cult of today is consumption. We take from the Earth an excessive amount of valuable resources for the production of goods, services: water, air, minerals, and other natural resources, and return millions and millions of tons of garbage contaminated with chemicals, toxic air, poor quality water, and many other destructive anthropogenic results. activities. Also, we must remember that all types of resources are exhaustible, which dictates the need to use non-traditional and renewable sources of energy more actively. Companies with strong corporate values are attractive to the most progressive part of the labor market, because for highly qualified employees with extensive experience an important factor in choosing a job is not only material benefits but also the opportunity to work in a dynamic, innovative and responsible company. The article features a green business model in modern conditions. In this article, issues of building green organizational capacity are covered. The problems of green enterprises in Ukraine have been established. The article aims to examine the strategic directions in different countries of the Green Economy (GE) and Green Business (GB) model.