Browsing 15th International Scientific Conference “Business and Management 2025” by Department "Vadybos katedra / Department of Management"
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Assessment of potential tenants and decision support systems: from systematic literature review to future research guidelines
(15th International Scientific Conference “Business and Management 2025”, 2025)With increasing competition in the rental market, landlords and real estate professionals must make informed commercial real estate (CRE) tenant selection decisions. Traditional evaluation methods, such as credit checks and ... -
Employee voice: the two-way communication channels in swedish educational institutions
(15th International Scientific Conference “Business and Management 2025”, 2025)The recent study aims to investigate the two-way communication channels, and strategies to raise employee awareness about utilization of voice channels. Data was collected through semi-structured interviews with HR and Line ... -
Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications
(15th International Scientific Conference “Business and Management 2025”, 2025)In the digital era, influencer marketing has emerged as a strategic pillar of brand communication, particularly in trust-sensitive sectors such as health and wellness. This paper develops a theoretical framework to ...