Browsing 15th International Scientific Conference “Business and Management 2025” by Institution "Heilbronn University"
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Acceptance of and attitude towards “Slow Fashion”. an explorative study based on an evaluation among different generations in Germany
(15th International Scientific Conference “Business and Management 2025”, 2025)The market for slow and sustainable fashion is growing; especially in Europe it is a very promising topic. Nevertheless, the actual purchase decision for “Slow Fashion” can be influenced by various factors and as a result ...