Transition towards innovative energy transport: the role of communication and marketing in public transport – the case of Vilnius

Abstract

The article examines innovative energy transport, communication and marketing in the case of public transport. The case of Vilnius city public transport is examined in the implementation of the sustainable mobility action plan. The envisaged opportunity and communication for Vilnius to become a climate-neutral city, to improve public transport accessibility and car parking infrastructure are discussed. The article examines how Vilnius public transport will strive for innovation and create a sustainable environment for future generations. The city of Vilnius plans to expand environmentally friendly means of transport, promote the development of a circular economy, and improve air quality by reducing gas emissions.