Browsing 12th International Scientific Conference “Transbaltica 2021" by Institution "Academician Stepan Demianchuk International University of Economics and Humanities"
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Prospects of Neuromarketing Application in Communication Activities of Logistics Enterprises
(Proceedings of the International Conference TRANSBALTICA XII: Transportation Science and Technology. September 16-17, 2021, Vilnius, Lithuania, 2022)Neuromarketing has a wide range of applications: to build an effective communication policy with consumers, investors and other components of the business ecosystem. Compliance with ethics of neuroscience, data protection, ...