Green Logistics Marketing Case Studies Features

Abstract

Green logistics marketing is becoming a more important aspect of the business to develop a socially responsible business, protect nature, attract new users, or penetrate a new market. The article analyzes the theoretical aspects of green logistics marketing, evaluates green logistics marketing tools, and examines the cases of green logistics marketing. The article uses the methods of scientific literature and case analysis. Green logistics marketing is a tool that helps preserve sustainability and the environment and strives for economic, social, and environmental well-being.