Information Provision in Bus Terminals. Riga Case Study

Abstract

The primary goal of this research was to assess the overall effectiveness of information visualization across passenger terminals, its contribution to making happy customers and to formulate recommendations aimed at enhancing service satisfaction regarding available information services for passengers. The comparison of four best practices investigated in this study revealed quite similar disparities in the level of information services currently offered. Given the variations among terminals in terms of population size, involved operators, and urban role, it is evident that customer satisfaction levels will also vary accordingly based on the proportion of available information services for travelers.

The secondary goal of this study was to examine and evaluate the effectiveness of information provision at Riga International Coach Terminal. The focus was on assessing their visualization tools. Pilot survey was conducted for insights and to gain more information or feedback on the choice of information services used and their performance so far. Synthesize research findings and formulate actionable recommendations for enhancing customer satisfaction in information provision within bus and coach terminals.