Akių judesio sekimo technologijų panaudojimas internetiniame marketinge

Abstract

Successful and purposeful use of online marketing solutions must be based on scientific knowledge and science-based solutions. The main goal of this article is to determine the main aspects of eye-tracking technologies use in internet marketing. The object of the article is eye tracking systems use in online marketing. Eye tracking system concept is analyzed, defined eye tracking system applicability in internet marketing. Also different authors’ points about the variety of eye-tracking metrics and characteristics as well as methods of this system are generally overlooked. Based on results of researches conclusions are drawn.