The VINERS Neuromarketing system

Abstract

The VINERS Neuromarketing system can determine the emotional, affective and physiological status of viewers; the effecttiveness of a video ad and its individual frames; video ads and frames that make the strongest impression and cause the most intense feelings; the effect of video ads on the short-term and long-term memory; ad frames that make viewers the most happy, sad, angry, surprised, scared, disgusted, bored, interested or confused; the most positive or negative video ad; physiological states (medium breathing and heart rates, pupil sizes, facial temperature), valence and arousal when viewing brand-exposing ad frames; and advertisements where physiological states, happiness and interest are rising/falling throughout the advertisement.