International Scientific Conference “Business and Management": Recent submissions
Now showing items 381-400 of 730
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Graphical presentation of risk assessment in management decision making process
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper introduces the integration of the risk graphic presentation into the complex approach of the evaluation and selection of management decision. The graphic presentation is an easy and accessi-ble way of the risk ... -
Relationship with customers: empirical research on networking in pharmacies business
(7th International Scientific Conference “Business and Management 2012”, 2012)Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive en-vironment. Ever more ... -
Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges
(7th International Scientific Conference “Business and Management 2012”, 2012)Intensification of globalisation processes in the contemporary world entails consequences for all areas of the socio-economic life. This concerns also marketing management, including advertising, which is particularly ... -
Development strategies for the european union: internationalization processes, innovation potential, knowledge economy, high technology sector, networking
(7th International Scientific Conference “Business and Management 2012”, 2012)Internationalization and development of new forms of economic, social and technological headway designed to create and further improve economies based on knowledge and high technologies sector in the European Union are ... -
National identity and culture grounded competitive advantage: innovative business models
(7th International Scientific Conference “Business and Management 2012”, 2012)Fastest growing and most successful firms appear to have taken advantage of environmental changes and developed novel business models to create and sustain competitive advantages. This research aims to present the close ... -
Cohesion in the European Union: new challenges for human resource management
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper considers the problem of improving the management of human resources, closely associated with the cohesion processes, taking place under the conditions of European integration and the European Union development ... -
Retail business development: internationalization in Croatia, Lithuania and Poland
(7th International Scientific Conference “Business and Management 2012”, 2012)An increasing number of retail companies are experiencing accelerated internationalization. Many global retailers are seeking to enter and explore new foreign markets. New market conditions after the transformation from ... -
Innovative and traditional companies: the main definitions and comparisons
(7th International Scientific Conference “Business and Management 2012”, 2012)In the complex business environment companies seek for new forms of successful operations, where innovations become very important success factor for business development. However, innovative activities might affect financial ... -
New concept of tourism product: matching supply aspects
(7th International Scientific Conference “Business and Management 2012”, 2012)Due to economical hardships each of the countries reevaluates its own policies and looks for opportunities to optimize evolution of any development, searches for encouraging possibilities for those really purposive, repaying ... -
Determining the effectiveness of enterprise marketing based on the 4p`s model
(7th International Scientific Conference “Business and Management 2012”, 2012)Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ... -
Aspects of the financial sector management: an evolution of credit unions
(7th International Scientific Conference “Business and Management 2012”, 2012)A possible sustainable growth of credit unions is being examined in this paper. Credit unions have a rich history. Some, however, adhere more closely to their historical roots than others. These credit unions base their ... -
Regional economic systems: competitiveness and innovative development
(7th International Scientific Conference “Business and Management 2012”, 2012)The evolutionary theories and the focus on innovation in endogenous growth theory have made the innovative process central to any economic growth investigation. This paper is aimed to evaluate the regional disparities of ... -
New theoretical concepts of marketing communications in the context of globalization processes
(7th International Scientific Conference “Business and Management 2012”, 2012)All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ... -
The theoretical base of financial instruments
(7th International Scientific Conference “Business and Management 2012”, 2012)In this article are given main notion about international standard of financial instruments and tries to explain theory using transaction cost financial method. Specifically how specificity which is one of the three most ... -
Balancing market share of national and foreign pharmaceutical companies in developing countries on example of Ukraine
(7th International Scientific Conference “Business and Management 2012”, 2012)The article describes a common problem of developing countries which is a negative impact of multinational corporations on the domestic pharmaceutical market and describes specific actions that can be undertaken to protect ... -
Overview of the current leadership theories: What it means to lead?
(7th International Scientific Conference “Business and Management 2012”, 2012)Like all terms in social science, the concept of leadership is obviously arbitrary and subjective. Over the last decade, important advancements have been made contributing to our understanding of effec-tive leadership. ... -
New aspects of multinational firms activities in the context of global financial crisis: experience in Italy
(7th International Scientific Conference “Business and Management 2012”, 2012)In this paper authors examine the effects of ownership status and exporting activity on the like-lihood of survival for firms operating in the Italian manufacturing during the recent economic crisis. In particular, they ... -
Development of the sector of high technology: identifying aspects of process determination
(7th International Scientific Conference “Business and Management 2012”, 2012)The author of the presented paper aims at discovering the patterns of the development of the sector of high technology in the context of social, economic and technological progress; to develop and prove the suggested ... -
Different period time series forecasts integration as a tool of increasing the accuracy of stock return prediction
(7th International Scientific Conference “Business and Management 2012”, 2012)One of the key factors in ensuring the efficiency of investment is ability to obtain high-accuracy stock return forecasts. Nowadays, there are many different prediction methods, ranging from simple moving averages to neural ... -
Can China develop its own luxury brands? A case study of clothing brands
(7th International Scientific Conference “Business and Management 2012”, 2012)Based on the prediction of Altagamma Worldwide Marker Monitor, Chinese luxury con-sumption will reach EUR18.5 billion in 2015, representing 20% of the global market and becoming the largest luxury market in the world. Since ...