International Scientific Conference “Business and Management": Recent submissions
Now showing items 441-460 of 799
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Business restructuring as a tool of financial strategy of a company
(8th International Scientific Conference “Business and Management 2014”, 2014)The authors examined conceptual basics of the company's financial strategy, studied its development possibilities under inconsistent economic conditions, and developed methodological ground of organizing and enacting ... -
Key performance indicators as a basic element for a marketing efficiency measurement
(7th International Scientific Conference “Business and Management 2012”, 2012)In today’s highly competitive environment it is not easy to acquire and retain customers. In or-der to develop business it is necessary to closely monitor the needs of the customers and offer them prod-ucts and services ... -
Marketing theory: experience marketing and experiential marketing
(7th International Scientific Conference “Business and Management 2012”, 2012)Despite the fact that experiences are regarded as key concepts in marketing today, there are dif-ferent views and interpretations about the content of terms. The main objective of this article is to analyse the concepts ... -
Small business in Uzbekistan: situation, problems and modernization possibilities
(7th International Scientific Conference “Business and Management 2012”, 2012)Currently, the market relations are actively and comprehensively developing and implementing in harmonious way around the world. The main tasks of accelerating the development of small business and entrepreneurship and ... -
Marketing in high-technology firms
(7th International Scientific Conference “Business and Management 2012”, 2012)This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ... -
Environmental protection in the Slovak Republic: economic aspects
(7th International Scientific Conference “Business and Management 2012”, 2012)The contribution investigates the effective utilization of some economic instruments for environmental protection, the aim of which is to financially stimulate the ecological behaviour of enterprises. The information on ... -
Do multinational enterprises push up wages of domestic firms in the italian manufacturing sector?
(7th International Scientific Conference “Business and Management 2012”, 2012)This paper analyzes the effects of foreign direct investment on wages paid by domestic firms in the Italian manufacturing sector over the period 2002–2007. In particular, the authors investigate the im-pact of multinational ... -
A behavioural approach to strategy management: main dimensions
(7th International Scientific Conference “Business and Management 2012”, 2012)The article presents the review of the strategy literature especially due to approaches to strat-egy. The author presents the role of the following schools according to a strategy and strategic manage-ment: a planning ... -
Graphical presentation of risk assessment in management decision making process
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper introduces the integration of the risk graphic presentation into the complex approach of the evaluation and selection of management decision. The graphic presentation is an easy and accessi-ble way of the risk ... -
Relationship with customers: empirical research on networking in pharmacies business
(7th International Scientific Conference “Business and Management 2012”, 2012)Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive en-vironment. Ever more ... -
Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges
(7th International Scientific Conference “Business and Management 2012”, 2012)Intensification of globalisation processes in the contemporary world entails consequences for all areas of the socio-economic life. This concerns also marketing management, including advertising, which is particularly ... -
Development strategies for the european union: internationalization processes, innovation potential, knowledge economy, high technology sector, networking
(7th International Scientific Conference “Business and Management 2012”, 2012)Internationalization and development of new forms of economic, social and technological headway designed to create and further improve economies based on knowledge and high technologies sector in the European Union are ... -
National identity and culture grounded competitive advantage: innovative business models
(7th International Scientific Conference “Business and Management 2012”, 2012)Fastest growing and most successful firms appear to have taken advantage of environmental changes and developed novel business models to create and sustain competitive advantages. This research aims to present the close ... -
Cohesion in the European Union: new challenges for human resource management
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper considers the problem of improving the management of human resources, closely associated with the cohesion processes, taking place under the conditions of European integration and the European Union development ... -
Retail business development: internationalization in Croatia, Lithuania and Poland
(7th International Scientific Conference “Business and Management 2012”, 2012)An increasing number of retail companies are experiencing accelerated internationalization. Many global retailers are seeking to enter and explore new foreign markets. New market conditions after the transformation from ... -
Innovative and traditional companies: the main definitions and comparisons
(7th International Scientific Conference “Business and Management 2012”, 2012)In the complex business environment companies seek for new forms of successful operations, where innovations become very important success factor for business development. However, innovative activities might affect financial ... -
New concept of tourism product: matching supply aspects
(7th International Scientific Conference “Business and Management 2012”, 2012)Due to economical hardships each of the countries reevaluates its own policies and looks for opportunities to optimize evolution of any development, searches for encouraging possibilities for those really purposive, repaying ... -
Determining the effectiveness of enterprise marketing based on the 4p`s model
(7th International Scientific Conference “Business and Management 2012”, 2012)Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ... -
Aspects of the financial sector management: an evolution of credit unions
(7th International Scientific Conference “Business and Management 2012”, 2012)A possible sustainable growth of credit unions is being examined in this paper. Credit unions have a rich history. Some, however, adhere more closely to their historical roots than others. These credit unions base their ...