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A review on marketing activities effectiveness evaluation metrics
(13th International Scientific Conference “Business and Management 2023”, 2023)Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a competitive advantage; however, it is a challenging process for organisations. A comprehensive literature review on various ... -
Strengthening role and resilience of business membership organizations (BMO) through membership benefits and delivered services
(13th International Scientific Conference “Business and Management 2023”, 2023)Business Membership Organizations (BMOs) are important and recognized facilitators of a competitive economic environment and its development. However, they are under continuous demand to adjust their role in the business ... -
The corporate social responsibility disclosure of the Romanian banking system during the COVID-19 pandemic
(13th International Scientific Conference “Business and Management 2023”, 2023)The present paper explores the CSR informational asymmetry of the Romanian banking sector during the COVID-19 pandemic, using multiple case studies. The research results outline that the CSR activity was not properly ... -
Reconceptualizing film policy and its model in the Baltic film industries: from political economy towards mission economy
(13th International Scientific Conference “Business and Management 2023”, 2023)In the recent years financial support for national film production in Lithuania, Latvia and Estonia has risen up to a level that was not possible when the film policy was still in the development stage. Consequently, the ... -
Theoretical modelling of the maritime business’ resilience enhancement possibilities in a volatile, uncertain, complex and ambiguous environment
(13th International Scientific Conference “Business and Management 2023”, 2023)The purpose of this paper is to investigate how maritime business companies can develop the resilience and achieve business excellence in a highly volatile, uncertain, complex, and ambiguous (VUCA) environment. Within the ... -
How local SME business can defeat big multinational companies nowadays?
(13th International Scientific Conference “Business and Management 2023”, 2023)There is perception within business community of multinational companies (MNC) that Small-Middle Size enterprises (SME) have limited potential to compete with them. The purpose of the study was to explore successful SMEs ... -
Place branding atraction for internal stakeholders
(13th International Scientific Conference “Business and Management 2023”, 2023)Porto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, ... -
Leadership skills developed within EU-funded projects
(13th International Scientific Conference “Business and Management 2023”, 2023)The main purpose of this paper is to analyse the leadership skills that were developed by the UE funds. We will address the importance of developing leadership skills through EU funds. EU funds are an important tool for ... -
The relationship between symptoms of burnout of the educators of higher education institutions and their experience
(13th International Scientific Conference “Business and Management 2023”, 2023)Research on new perspectives on management and resilience of different organisations including higher education has indicated that burn-out emerged as extremely important concept. Aim of this study is to investigate role ... -
Bibliometric data analysis of scientific publications in the field of change management
(13th International Scientific Conference “Business and Management 2023”, 2023)Frequent and ongoing changes in organisations that are instigated by external factors can be a significant obstacle, but they can also spark transformations in the sustainability of the business model, unveiling fresh ... -
The environmental management activities and sustainable competitive advantage on the market
(13th International Scientific Conference “Business and Management 2023”, 2023)Currently, an ever-increasing number of organizations are recognizing the importance of environmental protection. One of the progressive decisions for the company’s management is the implementation of an environmental ... -
The role of the HRM networks in the attraction, retention and development of talents of Estonian organizations
(13th International Scientific Conference “Business and Management 2023”, 2023)Most global talent surveys mutually emphasize the labour market’s general and painful talent shortage. No country or industry is protected against talent migration and drought. Although some countries or regions have ... -
The role of authorities and economic activities in telework adoption
(13th International Scientific Conference “Business and Management 2023”, 2023)In the context in which the authorities implemented or recommended physical distancing measures given the context generated by the COVID-19 pandemic, the teleworking approach was encouraged. Moreover, teleworking was the ... -
Managing organizational conflict in the process of increasing effective performance
(13th International Scientific Conference “Business and Management 2023”, 2023)The purpose of the research is to determine the impact of organizational conflicts and the stressful environment created on the basis of it the productivity of employees. Based on the goal, 3 tasks were set: determining ... -
Identification of key performance indicators for different management styles to improve employee satisfaction and organisational performance
(13th International Scientific Conference “Business and Management 2023”, 2023)There is a growing interest in understanding the context of the correct implementation of management styles or behaviors from management toward their employees. Due to the current fast-changing political, economic and ... -
The birth of resilience enterprise: a dynamic approach to absorptive and adaptive resilience capabilities
(13th International Scientific Conference “Business and Management 2023”, 2023)The dynamics and complexity of the environment make the ability to build adaptation processes by anticipating negative consequences a priority firm’s capability. Among the solutions indicating the attempts of enterprises ... -
Improving productivity of creative enterprises through total quality management: a qualitative study
(13th International Scientific Conference “Business and Management 2023”, 2023)The purpose of this study was to identify the most relevant characteristic elements of Total Quality Management (TQM) for creative enterprises. The scope of this study included review of 17 scientific articles to identify ... -
Evaluation of services received in healthcare institutions
(13th International Scientific Conference “Business and Management 2023”, 2023)Ongoing global changes and rapid changes in situations lead not only to a change in business organization models but also to restructuring the supply systems themselves. This is especially relevant when analyzing the ... -
Applying sustainable leadership for organizational changes toward sustainability
(13th International Scientific Conference “Business and Management 2023”, 2023)The ability to lead and effectively manage change is one of the most critical factors in leadership. In today’s changes in the economy and social well-being, various leadership styles are being used, which are applied in ...