Corporate social reporting as a business improvement tool

Abstract

Corporate Social Responsibility (CSR) provides the contribution of business to the implementation of sustainable development enabling to achieve a balance between business effectiveness, as well as the social interests and environmental protection. The CSR report presents the results of economic and social activities of enterprise. The CSR report creates the possibility of evaluation of the enterprise achievements in the context of financial and non-financial expectations of stakeholders different from financial capital providers. The aim of the paper is to present the role and importance of CSR reporting based on international standards and guidelines as well as to identify the main evaluation criteria. The analysis of the contents of the CSR reports submitted to the Competition CSR Report in the years of 2011–2016 shows what tools and key performance indicators are used. On the basis of the research results, the method of assessment of the CSR activities were proposed.