Browsing 7th International Scientific Conference “Business and Management 2012” by Title
Now showing items 21-40 of 162
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Benefits of inter-organizational networking in a context of globalization
(7th International Scientific Conference “Business and Management 2012”, 2012)Inter-organizational networking is said to be one of the most important tendencies of recent time. The numerous benefits provided by cooperation of independent organizations help them to meet the challenges of globalization ... -
Brand risk scenarios development: theoretical insights
(7th International Scientific Conference “Business and Management 2012”, 2012)The brand functioning in the markets characterized by uncertainty has become especially vulnerable asset of an organization. Brand vulnerability – is the premise for the formation of brand risk. In the context of the later ... -
Business negotiations and business meetings: communication in the bargaining process
(7th International Scientific Conference “Business and Management 2012”, 2012)This article deals with the problems associated with lack of communication elements of the bargaining process, perception and usage. This article provides an overview of personal communication, communication in negotiations ... -
Can China develop its own luxury brands? A case study of clothing brands
(7th International Scientific Conference “Business and Management 2012”, 2012)Based on the prediction of Altagamma Worldwide Marker Monitor, Chinese luxury con-sumption will reach EUR18.5 billion in 2015, representing 20% of the global market and becoming the largest luxury market in the world. Since ... -
Classification of micro and small enterprises
(7th International Scientific Conference “Business and Management 2012”, 2012)Business may be viewed as the foundation of economy of any country. Business classification as provided by the European legislation cannot be directly adapted to the actual business environment in Latvia. This leads to a ... -
Classification of risk areas of activity of enterprises
(7th International Scientific Conference “Business and Management 2012”, 2012)The article presents problems of classification of risk areas in an enterprise. The risk is inextricably linked to the existence of any enterprise, so it is important not only to identify but also to provide for those ... -
Cluster as the direction of innovation policy of development of the territories
(7th International Scientific Conference “Business and Management 2012”, 2012)The process of globalization increases the domination of transnational corporations, which leads to tighter competition in the world markets. Michael Porter’s theory reflects this process, defining a cluster as a modern ... -
Cohesion in the European Union: new challenges for human resource management
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper considers the problem of improving the management of human resources, closely associated with the cohesion processes, taking place under the conditions of European integration and the European Union development ... -
Competitive urban development model
(7th International Scientific Conference “Business and Management 2012”, 2012)The concept of urban competitiveness is difficult to describe unanimously, and in research references it is often identified with regional competitiveness. The European spatial development perspective maintains that regional ... -
The competitiveness of the export from Poland to the Baltic countries
(7th International Scientific Conference “Business and Management 2012”, 2012)The article shows the competitiveness of the Polish export of industrial goods to the Baltic countries after the access to the European Union. The main problem is the small and diffused trade be-tween Poland and Lithuania, ... -
Conceptual framework for localisation of social networking sites
(7th International Scientific Conference “Business and Management 2012”, 2012)Social networking sites (i.e. Facebook, Orkut, Cyworld, etc.) already attracted millions of users, many of whom have integrated these sites into their daily rutines. It is becoming more difficult to enter the market for ... -
Corporate financial performance and value creation: the coherence of intangible assets and corporate social responsibility
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper analyses the importance of intangible assets and corporate social responsibility to a modern enterprise. Referencing to the literature, the article provides the answer to the questions of the existence of the ... -
Corporate governance influence on firms’ financial performance in CEE countries
(7th International Scientific Conference “Business and Management 2012”, 2012)According to the previous authors’ research on the trade-off between investor’s long and short-term goals, plausible corporate governance of the company is one of the key factors for the company to generate sustainable ... -
Corporate social responsibility and the ethics in advertising
(7th International Scientific Conference “Business and Management 2012”, 2012)The notion of corporate social responsibility seems to gain more and more popularity as the customers’ expectations toward the role of business are changing. That is why enterprises willing to sustain or strengthen their ... -
Country risk assessment based on MULTIMOORA
(7th International Scientific Conference “Business and Management 2012”, 2012)Country risk analysis (CRA) attempts to identify the potential for different type of risks arising from a variety of national differences in policies, geography, economic structures, socio-political institu-tions and ... -
Culture management key challenges in changing economic environment
(7th International Scientific Conference “Business and Management 2012”, 2012)This article analyzes culture management theoretical aspects and identifies key challenges in the context of ever changing economic environment. In times of changing economic conditions (including the rise of creative ... -
Demand planning specifics in food industry enterprises
(7th International Scientific Conference “Business and Management 2012”, 2012)With the development of modern approaches to integrated planning of business processes, importance has been increasing of forecasting future customer demand, also called demand planning. Although the main aim of the demand ... -
Determining the effectiveness of enterprise marketing based on the 4p`s model
(7th International Scientific Conference “Business and Management 2012”, 2012)Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ... -
Development of Business English language communicative skills
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper deals with Business English language learning techniques: role play, simulation, projects and case study. The paper analyses Task-Based Learning method which is associated with the communicative approach. The ... -
Development of heuristic indicators of stability of complex projects in real estate management
(7th International Scientific Conference “Business and Management 2012”, 2012)In this paper we propose and introduce a fundamental description of Project Management based on the Theory of Organisation and the Theory of Systems. Modelling aspects of projects as a set of interacting institutions leads ...