Rodyti trumpą aprašą

dc.contributor.authorKnežević, Blaženka
dc.contributor.authorSzarucki, Marek
dc.date.accessioned2024-06-05T05:57:04Z
dc.date.available2024-06-05T05:57:04Z
dc.date.issued2012
dc.identifier.isbn9786094571169en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154352
dc.description.abstractAn increasing number of retail companies are experiencing accelerated internationalization. Many global retailers are seeking to enter and explore new foreign markets. New market conditions after the transformation from the centrally planned to market economy in the countries of Eastern and Central Europe led large retailers from the developed economies to reconsider their international strategies and to include these potential markets into their business strategy. The post-communist economies are of interest for global retailers, despite the challenges they may face on these attractive markets. This paper aims at exploring main development trends of business internationalization in the area of retail in Croatia, Lithu-ania and Poland. Based on the critical literature review and using a comparative analysis the international-ization of retail in the selected countries is analysed. The initial results suggest that the internationaliza-tion process in retail is accelerating at all three markets. This tendency causes new challenges to domestic economies and is regarded a good subject for future research.en_US
dc.format.extent6 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154267en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2012/paper/view/100en_US
dc.subjectretailen_US
dc.subjectretail internationalizationen_US
dc.subjectlevel of internationalizationen_US
dc.subjectCroatiaen_US
dc.subjectLithuaniaen_US
dc.subjectPolanden_US
dc.titleRetail business development: internationalization in Croatia, Lithuania and Polanden_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInternational economy: problems of innovation and marketing managementen_US
dcterms.issued2012-05-11
dcterms.references31en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionUniversity of Zagreben_US
dc.contributor.institutionCracow University of Economicsen_US
dc.contributor.institutionHigher School of Economics and Computer Science in Krakowen_US
dcterms.sourcetitle7th International Scientific Conference “Business and Management 2012”en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2012.052en_US


Šio įrašo failai

Thumbnail

Šis įrašas yra šioje (-se) kolekcijoje (-ose)

Rodyti trumpą aprašą